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Introducing SAY Media: Good news for advertisers and publishers

By Chris Ernest Hall
Posted September 22, 2010.

Those of you who've followed us over the years have seen us through a number of changes as Six Apart, and the industry we helped to create, has evolved.

What started with a simple goal to make creating and publishing content for the web easy, became a social publishing platform that today powers some of the biggest brands on the web, as well as passionate individuals—those of us who simply want to express ourselves, share our expertise or insights, and reach an audience of like-minded others.

Six Apart helped empower people and companies to publish. And they did. With amazing content they created valuable publishing properties with massive and engaged audiences—the influential audiences that advertisers want to reach. Over the past several years we have grown another side of our business, Six Apart Media, which has focused on helping publishers turn their passions into businesses and on helping marketers authentically engage these publishers and their audiences.

Today Six Apart announced its intention to join forces with VideoEgg to form a modern media company called SAY Media. The new entity will combine the engagement platform and insights of VideoEgg with our social publishing platform, conversational marketing tools, and robust network of publishers.

SAY Media will be a force—powering more efficient, useful and social advertising programs that tie rich and engaging advertising experiences to online communities with meaningful and measurable results. Good for publishers. Good for advertisers.

We believe SAY Media will become one of the world's most significant modern media companies, while still embracing the same goals we've always had at Six Apart—to empower people to create great content and make money doing it. Soon we'll have the capabilities to do it that much better. When you know more, I think you'll be as excited as we are. Get a glimpse of our future at

  Chris Alden
Chairman & CEO
Six Apart

P.S. You can follow SAY Media on Twitter at @saymediainc or like us and join the conversation on Facebook.



Anu Gupta

Anu Gupta on September 22, 2010, 6:16 a.m. Reply

No, this really is less than helpful. MT isn’t mentioned at all in what is essentially a press release.

I’d rather get an honest take on what SayMedia has in store for MT (this being, or at the very least a translated version of what’s been posted over on the 6A Japan site.

Dave Cross

Dave Cross on September 22, 2010, 9:10 a.m. Reply

Yeah, what Anu said. Would be nice to have some idea what’s going to happen to MT. The lack of prominence it has on the Say Media web site makes me a little worried.

Natalie Podrazik

Natalie Podrazik on September 22, 2010, 10:12 a.m. Reply

Anu and Dave, development and support for MT will continue. Our Tokyo team has led development of MT for the past 1+ years and will continue to do so, and we have many, many Movable Type customers that will absolutely receive the support that they’ve signed up for. Regardless of the owner, the best thing for Movable Type is its community, and that will never change.


Eustace on May 9, 2012, 12:55 a.m. Reply

Great idea for business..


Hallie on July 30, 2012, 4:41 a.m. Reply

Are you still together with VideoEgg, because it is difficult for me to find any influence from them in MT products.

Stocuri Promotionale

Stocuri Promotionale on October 12, 2012, 10:13 p.m. Reply

Thank you so much for letting us know about this! I must say that you are a very dedicated person to have written a wonderful post like this!

rumah dijual  

rumah dijual   on October 19, 2012, 10:13 p.m. Reply

The company also is the former owner of LiveJournal. Six Apart is headquartered in Tokyo and is planning to open a new, U.S.-based office in New York

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